Letter to Owners

Bob Carter, Founder & CEO

Dear Fellow Stockholder,

Bob Carter

Bob Carter
Founder & CEO

Lion Street was founded on the basic principle that there is significant value in a national network owned and governed by its producers. As a life-centric firm, you have the opportunity to invest in what you know, alongside people you know, and where your production and referrals can significantly influence the outcome of the company, and consequently, your investment.

Here are the highlights of our 2016 success.

Our consolidated metrics for 2016 were impressive for a company with five years of operations.

  • We were on target with respect to our revenue and EBITDA goals in 2016.
  • We are closing in on $25 million of gross revenue.
  • Consolidated net revenue grew at twice the rate of our expenses.
  • Our income stream continues to diversify with over 30% of gross revenue coming from non-life sources.

Life insurance – our core business – continued to show real strength, reflecting our commitment to this space.

  • We met or exceeded our goals with respect to premium, revenue and Firm selection.
  • 2016 total premium from all sources approached $120 million of new sales.
  • We expanded our footprint across a significantly broader universe of Firms. Thirty new Firms made it through the Executive Committee process and became Owners – one of our strongest and largest classes ever.
  • We were a “top five” producer group for five major carriers.

Our investment in Firm Building resources for growing Firms’ revenue and profitability was significant.

  • Our Trusted Advisors Program (TAP) continued to help Owners add value to Advisor relationships. The Program includes annual conferences, webinars, continuing education, marketing and branding, and web-based resources. Our Las Vegas TAP conference had over 150 participants.
  • Our exclusive program with Proformex, featuring patent-pending software and professional services for in-force life insurance policy management, enabled Owners to expand relationships with fiduciaries and improve service to their own clientele.

Our Lion Street Financial team is coming off an incredible year of growth and achievement. It was recognized as a “2016 Broker-Dealer of the Year” by Investment Advisor magazine.

In 2017, we have more in store to continue supporting our Firms and their growth.

  • TRACKER upgrades and a streamlined processing experience are in development.
  • Lion Street ADMIN, our Executive Benefits platform, will be launched.
  • New enhancements were added to the Trusted Advisors Program, including enhanced online resources and increased industry involvement.
  • We are currently assessing the health and performance of every Firm, and we are committed to supporting the growth of Firms based on their distinct needs.

Thanks for your confidence as an investor. Thanks for your production as a Firm. Thanks for your friendship and commitment as a person.


Board of Directors

  • Bob Carter

    Founder and CEO

    Lion Street, Inc.

  • Matt Davis

    Oakmont Group

  • Ken DeAngelis

    General Partner

    Austin Ventures

  • Cleves Delp

    TDC Companies

  • Brian Murphy

    Executive Director

    Lion Street, Inc.

  • Bill Payne

    PRW Wealth Management

  • Ron Rubin

    RFG Wealth Management

  • Rod Sager

    IPS Advisors


Growing the Number of Firms


Lion Street


Lion Street


New Lion Street
Firms in 2016

New Lion Street Firms in 2016

  • Archer Insurance Group
    BancorpSouth Insurance Services
    Clear Financial Partners
    Duke Financial Partners
    ESS NexTier Insurance Group
    Executive Financial Services
    Financial Gravity
    FS Benefits
    Insurance Underwriting Services
    Howard Insurance
    LD Lowe Wealth Advisory
    Legacy Investment Services
    Legacy Wealth Partners
    McConnell Wealth Partners
  • Paradigm Strategic Insurance Services
    Pierson Wealth Management
    Quarterback Financial Group
    RWM Asset Management
    Seelan Wealth Strategies
    Segawa Consulting Group
    SilverOak Financial Group
    Southport Compass
    Stuermann Consulting
    SWBC Investment Services
    Talcott Group
    The Stanley-Laman Group
    The Westport Group
    Wawa Corporation
    Wealth Management Group of Tennessee

Growing the Revenue of Firms

Top Ten Lion Street Firms

Krupin Partners

Beverly Hills, CA

Krupin Partners creates and implements sophisticated insurance-based strategies for high-net-worth individuals, executives and families. Their clients include some of the world’s most successful entertainers, athletes and executives, and their advisors benefit from decades of experience and a collaborative approach. Since 1969, nationally-known banks, investment firms, accounting firms and law firms have trusted Krupin Partners to advise and represent thousands of their clients on insurance matters.

Schechter Wealth

Schechter Wealth

Birmingham, MI

Schechter Wealth is a boutique third-generation wealth advisory firm. For over 75 years, its multi-disciplined team has been advising wealthy families on financial matters including institutional quality investment advisory services, advanced life insurance planning, income and estate taxes, business succession and charitable planning.

IPS Advisors

Dallas, TX

At IPS Advisors, the client is first priority. As an independent life and health benefits brokerage and consulting firm, its dedicated client advocates partner with clients to meet their needs. They advise private companies, public corporations, governmental entities, individuals and family offices on employee and executive benefits, business succession planning and estate planning. Rod Sager is a member of the Lion Street Board of Directors.

Tamar Fink

Minneapolis, MN

Tamar Fink balances the feel of a boutique, family firm with the far-reaching business experience of a larger firm. Since 1986, they have developed a firm suited to their clients: people of high net worth. They’ve staffed insurance brokers, underwriters and family wealth counselors. They ensure accountability through a customer service team and uphold relationships with a worldwide network of the best carriers, investors and established charitable organizations.

TDC Life

Maumee, OH

Since its founding, TDC Life has focused exclusively on providing comprehensive life insurance and estate planning solutions to successful individuals, their families and closely-held businesses. TDC works with a national network of advisors – including investment advisors, attorneys, CPAs and business managers – for athletes and entertainers who have partnered with TDC Life to provide best-in-class services for their clients who require complex wealth preservation strategies. Cleves Delp is a member of the Lion Street Board of Directors.

Paradigm Group of Companies

Paradigm Strategic Insurance Services

Irvine, CA

Paradigm Strategic Insurance Services, LLC, serves the insurance needs of corporate and individual clients by providing both advisory and brokerage services. The Paradigm team strives to educate clients and their advisors on the ever-changing insurance marketplace so they will be knowledgeable and sophisticated insurance consumers.

Oakmont Group

Houston and College Station, TX

Oakmont Group helps clients identify and achieve wealth transfer goals. Their mission is to help individuals, families and business owners maintain control in the creation, protection and distribution of their financial legacies through creative estate structure and custom-designed life insurance programs. In accomplishing these goals, Oakmont Group enjoys an outstanding reputation in the life insurance industry due to its core competency in underwriting and ultimately delivering the desired client solutions. Matt Davis is a member of the Lion Street Board of Directors.

Rohe Levy Financial and Insurance Services

San Diego, CA

Rohe Levy Financial and Insurance Services clients have many things in common. They all want to grow their business, comfortably retire or pass their business on to the next generation of leaders. These are the cornerstone practice areas and the foundation of the company. Rohe Levy Financial and Insurance Services’ mission is to bring creative technology and cutting-edge ideas to today’s businesses and their employees. Moreover, in bringing value and service to businesses, Levy has positioned itself to be the premier business planning firm in Southern California.


Cleveland, OH

With a focus on protection, savings and long-term growth, Oswald’s expert team takes a holistic approach to your life insurance needs. Oswald offers full-service solutions that include the Oswald Life Insurance Audit, access to a wide range of products and services from top carriers and first-class customer service from an expert team.

Synergy Wealth Partners

Houston, TX

Synergy Wealth Partners specializes in estate planning and wealth accumulation. Their success starts with a belief in understanding client objectives and the creation of a plan to help them reach their goals. Synergy provides a high level of client-centric services with a multitude of customized and comprehensive solutions for the clients’ financial needs. With a proven staff of experienced professionals, Synergy is committed to building a lasting partnership with clients.


Life Insurance

We were a top five national account producer group for the following carriers:

Key Performance Indicators


YOY Growth in
Life Premiums


YOY Growth in
Life Policies


YOY Growth in
Firms with
Paid Business


Average Target
(Permanent Products)


Average Face
(Permanent Products)

Product Mix












of Sales were


of Sales were
Death Benefit


Executive Benefits

While the industry as a whole experienced relatively flat growth in Executive Benefits, Lion Street Firms saw significant growth in both major product lines.

Key Performance Indicators


YOY Growth in
COLI Premiums


YOY Growth in Multi-Life
Disability Premiums


Wealth Management

Key Performance Indicators


YOY Growth in
Securities GDC/Fees




Average GDC
per Firm


Growth in


Increase in

2016 Broker-Dealer of the Year

broker-dealer of the year
Lion Street Financial named 2016 Broker-Dealer of the Year by Investment Advisor magazine.

Download PDF

Key Initiatives

Firm Building

Lion Street continues to invest in resources to support the growth of our Firms. In 2016, we doubled our team of Firm Builders and partnered with well-known business consultant Red Flag to empower them. Every Lion Street Firm has a dedicated Firm Builder who works directly with the Firm to assess its performance and health, helping Owners build better practices.

Lion Street recognizes that many of our Firms have built their practices primarily from relationships with other “Trusted Advisors” – CPAs, attorneys, bank & trust officers, family offices, etc. Our Trusted Advisors Program helps create additional opportunities to cultivate new and existing Centers of Influence and have Lion Street Firms front of mind the next time a significant life insurance transaction takes place. Lion Street Firms can offer their Trusted Advisors the latest market intelligence on planning for the ultra-high-net-worth client. Lion Street hosts an annual Trusted Advisors Conference for Firms and their Guest Advisors, with over 150 attending in 2016, in addition to sponsoring Heckerling and other industry events.

Proformex is a multi-carrier in-force policy tracking system. Lion Street’s exclusive national sales referral program with Proformex delivers a unique approach to business development with trustees, CPAs, law firms, family offices and other fiduciaries by leveraging Proformex’s patent-pending in-force policy management software and services. Lion Street’s enterprise solution includes in-force policies from most major carriers – with complete flexibility for practitioners to add additional policies.

There is power in a national network of elite Firms that allows for leverage from branding the “firm behind their firm.” While keeping our Firms fiercely independent, we provide a suite of services to support websites, social media and branding needs.

Lion Street formed a strategic relationship with Professionals Retirement StrategySM in which 24 Lion Street Owners became certified PRSPlan™ Regional Directors with exclusive territories. The PRSPlan™ focuses on maximizing tax-free retirement income by accumulating capital in an indexed universal life insurance policy. Together with The Roadmap™, a web-based quantitative planning tool and presentation system, PRSPlan™ enables life insurance centric financial advisors to provide an improved client experience.

In the Press

Lion Street Financial Awarded Broker-Dealer of the Year

Investment Advisor magazine named Lion Street Financial as one of its 2016 Broker-Dealers of the Year. The magazine awarded Lion Street Financial top honors in the Division I category, which includes companies with up to 199 representatives. Winners were selected based on the average rating received from 1,500 participating credentialed representatives of independent broker-dealers. Investment Advisor has recognized outstanding broker-dealers since 1991, and we are humbled to be recognized as an industry leader after only three years of existence.

Featured in the September 2016 issue of Investment Advisor.

Bill Payne Elected to Board of Directors

Bill Payne, the newest member of our Board of Directors, hails from Boston, Massachusetts, where he serves as principal and co-founder of PRW Wealth Management LLC. Bill’s primary focus is advanced planning and wealth management for high-net-worth individuals and families. This involves a fully integrated approach to managing, preserving and distributing wealth. Bill earned a Master of Science in Financial Services (MSFS) from The American College, in addition to the designations of Chartered Financial Consultant® (ChFC®) and Chartered Life Underwriter® (CLU®).

Press Release issued December 1, 2016.

Over 150 Lion Street Firms and Guests Attended Trusted Advisor Conference

Lion Street hosted our second annual Trusted Advisor Conference in Las Vegas from June 8 to 10. The conference brings together Lion Street Firms and their invited Guest Advisors – CPAs, attorneys, trust officers and wealth managers – to interact with industry experts on advanced planning solutions and market intelligence needed to navigate the complex world of financial advice for high-net-worth individuals and businesses.

Press Release issued June 13, 2016.

Headquarters Expanded in Austin

With the addition of 30 new Lion Street Firms in 2016 and new employee hires in every department, we outgrew our office space for the third time in five years. To support this acceleration in company growth, we expanded our downtown Austin headquarters to include an entire floor of the Bank of America building located at the corner of 6th Street and Congress Avenue. The expanded space enables us to house our continually growing workforce and better service more Lion Street Firms, now and in the future.

Press Release issued August 9, 2016.

Distribution Agreement Reached with Crown Global

We are always looking for opportunities to bring “best in class” to Lion Street Firms. Our new distribution relationship with Crown Global, a world-leading provider of innovative private placement solutions for high-net-worth and institutional clients, will expand marketing opportunities for our Firms and broaden the range of solutions offered to clients.

Press Release issued January 19, 2017.



City of Hope

Lion Street has been honored to support and be an active member of City of Hope for years. Royce Imhoff currently serves as Chairman of the Life Insurance Committee. In addition to Royce, James Joyce and several Lion Street Owners, including Cleves Delp and Tyler Horning from TDC Life, also serve on the Committee. Founded in 1913, City of Hope is an independent research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as one of only 47 comprehensive cancer centers, the highest recognition bestowed by the National Cancer Institute, City of Hope is also a founding member of the National Comprehensive Cancer Network, with research and treatment protocols that advance care throughout the world. City of Hope is a pioneer in the fields of bone marrow transplantation, diabetes and numerous breakthrough cancer drugs based on technology developed at the institution.

St. Jude Children’s Research Hospital

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. The mission of the hospital is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment. Consistent with the vision of our founder Danny Thomas, no child is denied treatment based on race, religion or a family’s ability to pay. Lion Street was honored to join a major sponsor of the event, Joel Solomon and his team at Paradigm Strategic Insurance Services, a Lion Street Firm, in support of the 14th Annual St. Jude SoCal Gala in October 2016.

Cuba Outreach

On our annual 2016 Owners Convention in Cuba, Lion Street Owners donated school supplies and other materials to children in need. While it was a time of celebration and recognition for the Firms, the opportunity was not missed to give back to a community in need. The Firms enjoyed immersing themselves in a culture rich with tradition. For many reasons, Owners said it truly was the trip of a lifetime.


Firm Selection

Our Board of Directors has authorized the addition of 25 Lion Street Firms in 2017. Contact us to determine if your Firm would benefit from being part of Lion Street.

Karyn Hamilton

Karyn Hamilton
Vice President of Marketing


Now is the time to consider investing in what you know, with whom you know, with the opportunity to influence the outcome of your investment.